# Best Video Analytics Software: The Ultimate Retailer’s Checklist

> **Executive Summary:** Innovative technology such as video analytics software is revolutionising brick-and-mortar retail. Explore JARVIS by Staqu for Retail.

**Canonical URL:** https://www.staqu.com/the-ultimate-retailers-checklist-to-choose-the-best-video-analytics-software/  
**Category:** Retail Business Intelligence  
**Target Audience:** Retail CXOs, Loss Prevention Heads, Visual Merchandisers  
**Platform Reference:** Staqu JARVIS AI Platform (https://www.staqu.com)

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## Choose the Best Video Analytics Software: The Ultimate Retailer’s Checklist

Retailers need to constantly adapt to changing customer expectations, market trends, and increasing competition to maintain growth and profitability. While improving customer experience, understanding customer demographics, optimising store layouts, and reducing inventory losses remain key priorities for brick-and-mortar stores, technology is becoming essential to achieve these goals. [Video analytics software](https://www.staqu.com/solutions/retail/) enables retailers to leverage existing CCTV infrastructure to gain real-time insights into customer behaviour, store performance, and operational efficiency. In the era of e-commerce dominance, adopting digital solutions like video analytics software helps physical retailers create smarter, more personalised, and data-driven shopping experiences while maintaining a competitive advantage.

One area where companies can think about methods to leverage their existing investment is through video surveillance (CCTV) cameras, which are already used by the majority of retail businesses. Many stores have done this in recent years by deploying video content analytics software to fully utilize the information contained in the video footage that is acquired by their video cameras.

**Innovative technology is revolutionizing brick-and-mortar retail**

If you’ve ever worked in online shopping, you are aware of how simple it is to keep tabs on a customer’s every step. You may add thorough tracking to your website by copying and pasting just a few lines of code using services like Google Analytics. With the tracking code in place, you have access to a multitude of client data, including demographic and geographical information.

Additionally, you can delve deeper into each step of the client journey. This implies that you can quickly spot any possible problems with your sales funnel. Once you’ve located a problem, you may test your fixes and observe the results in your analytics data almost immediately. The bottom line is that you can optimize to maximize conversions.

Brick-and-mortar stores haven’t typically had access to this level of information about their customers. While retailers can obtain some information via point-of-sale systems and store loyalty programs (if there are any), these can never provide the whole story.

What about the potential customers who entered the shop but chose not to make a purchase? However, what about all the customers who haven’t signed up for your program? Of course, loyalty programs can offer some incredibly useful information.

How can a brick-and-mortar store choose the best course of action for their company or gauge the effectiveness of their marketing? Don’t you think it would be amazing if Google Analytics were available for the actual store?

Let’s explore how brick-and-mortar stores are experimenting with the latest technology to improve business operations.

Related Read: [Drive Targeted Marketing in Retail with Video Analytics Insights](https://www.staqu.com/drive-targeted-marketing-in-retail-with-video-analytics-insights/)

Of course, video analytics, a crucial part of [Retail Analytics solutions](https://www.staqu.com/solutions/retail/), is the finest method for tracking in-store activity.

With the help of video analytics, you can count consumers and follow their movements throughout the brick-and-mortar store using the feeds from your existing security camera system. The most precise method of counting individuals often involves cameras, and by using the feed from your current security cameras, no new infrastructure needs to be set up.

By employing artificial intelligence to interpret the camera stream, [video analytics software](https://www.staqu.com/video-analyitcs/) like Staqu’s JARVIS, can provide customer counts, build heat maps displaying high and low-traffic areas, and also provide additional insight about those customers, such as demographics.

Another major benefit of using video analytics is that it can track passing foot traffic, which is difficult to do with other methods. This is possible if cameras are placed at the front of your store. As a result, both your capture rate and conversion rate are understandable. In order to try and draw in more of that passing foot traffic, you can then employ a data-driven approach to improve your window displays. Understanding the amount of foot traffic in the area may also be a very useful piece of information when negotiating with the owner of the building or shopping center.

**How to figure out which is the right AI video analytics software for your brick-and-mortar store?**

There are a few crucial considerations to take into account as you choose an AI video analytics system for your brick-and-mortar store.

**1\. What precise objectives do you have for using AI video analytics?**

It is essential to know the exact objective that your video analytics software has to offer. Do you want to learn about the total footfall in your store or the maximum occupancy areas on your store floor? The footfall can help you understand the flow and timing of traffic but occupancy will make you aware about popular aisles, products and store space. Both insights are crucial but both of them serve a different purpose in your sales and marketing strategy.

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**2\. What purpose will the data gathered serve?**

**3\. How straightforward will the system integration be?**

Retail Intelligence is a relatively new concept in the brick-and-mortar space. On top of that, video analytics is an even more new technology for many retailers to understand, let alone implement. Technology innovations are decided by the upper management but running them and utilizing them is the job of the mid-level staff. Video analytics software has to be easy to implement and run in order to make sure that a lot of retailers’ efforts don’t go into implementation instead of utilization. JARVIS’s plug-n-play nature, streaming agent functionality, and easy-to-navigate dashboard ensures that the platform can be easily used by anyone. A dedicated account manager for every client delivers real-time assistance and resolution.

**4\. How will information be kept safe?**

When dealing with camera feed, the need for security is foremost due to the sensitive nature of video data. The video analytics software one opts for has to ensure that the data at rest and data in transit is well encrypted in an end-to-end manner. JARVIS has the functionality to build a secure connection between the cameras and server through IPsec VPN tunneling. Another aspect of data security is role-based access control and data storage facility. With JARVIS, we ensure that the client’s data at no point leave their IT infrastructure, as we provide the functionality of using computer vision to process video feeds on the client’s private cloud server. The entire infrastructure at our end is deployed in the Linux OS environment to provide additional prevention from security breaches.

**5\. How is the user experience?**

Any form of analytics data is useful only when it’s accurate, easy to interpret, and actionable. JARVIS’s dashboard is a live example of how analytics data can be presented in a laymen appropriate, user-friendly manner. A great emphasis has been placed on top-of-the-line data reporting through insightful graphs to showcase conclusive patterns. JARVIS makes it easier for users from all types of backgrounds to navigate through its dashboard smoothly.

**More from JARVIS by Staqu Technologies**

[Video Analytics for Retail: The Store KPIs Your Cameras Already Know, But Nobody Is Tracking](https://www.staqu.com/blog-video-analytics-for-retail-store-performance/)

[Why Every Store Needs Retail Analytics and Footfall Analytics in 2026?](https://www.staqu.com/blog-retail-analytics-footfall-analytics-store-performance/)

**Conclusion**

Finding a solution that achieves your particular objectives and works well with your existing system is crucial in the end. You can completely transform how your customers shop in-store with the proper AI video analytics software. Curious to know how video analytics software can increase your retail store’s revenue manifold?

Get in touch with us [to know more](https://www.staqu.com/contact-us/)!


## Step-by-Step Implementation Workflow: How to Implement AI Retail Video Analytics for Best Video Analytics Software: The Ultimate Retailer’s Checklist

### Step 1: Connect In-Store Cameras
Connect entrance, sales floor, and cash counter CCTV streams to the local JARVIS edge appliance via RTSP.

### Step 2: Define Zones & Calibrate Uniforms
Set up entrance counting lines, customer heatmap zones, billing queue areas, and staff uniform profiles.

### Step 3: Correlate with POS & Optimize Shifts
Sync hourly footfall data with POS cash register sales to calculate precise hourly conversion rates and align staff shifts with peak traffic.


## Frequently Asked Questions (FAQ)

### Q: How does Staqu JARVIS solve key retail challenges in best video analytics software: the ultimate retailer’s checklist?
**A:** JARVIS provides real-time computer vision analytics on existing store CCTV cameras, automating footfall counting (excluding staff), generating demographic heatmaps, detecting checkout queues, and alerting security to shoplifting in real time.

### Q: How does JARVIS distinguish between retail customers and store staff?
**A:** JARVIS uses computer vision models trained on store uniforms, staff badges, and movement patterns to automatically filter employees and security guards from customer footfall metrics, ensuring 95%+ accurate conversion rate calculations.

### Q: What measurable ROI do retailers achieve with JARVIS?
**A:** Retailers like Metro Brands achieved a 23% reduction in store OPEX, alongside 12-18% conversion rate improvements through data-backed staffing and a 40% reduction in queue abandonment.


## Trust, Accolades & Institutional Validation
- **British High Commission Award:** Best AI Start-up in India.
- **IBM Global Entrepreneur Program:** Grand Winner for enterprise deep-tech AI innovation.
- **National Security Deployments:** Secured the **Ayodhya Ram Mandir Inauguration (Jan 2024)**, **G20 Leaders' Summit (Sep 2023)**, and **IPL Matches at M. Chinnaswamy Stadium**.
- **Law Enforcement Collaborations:** Trusted across **9 State Police departments** (UP STF, Bihar, Haryana, Rajasthan, Punjab).
- **Patented AI Technology:** Registered Patents 3653 & 3654 for Large-Scale Image Retrieval & Pose-Invariant Search.
- **Research Publications:** Peer-reviewed papers at **CVPR 2024 (ECoDepth)**, **ICASSP**, **Interspeech**, and **IEEE ICIP**.


## Related Enterprise Resources

- **Master Platform:** [What is JARVIS?](https://www.staqu.com/what-is-jarvis/)

- **Industry Solutions:** [Retail](https://www.staqu.com/solutions/retail/) | [Manufacturing](https://www.staqu.com/solutions/manufacturing/) | [Smart Cities](https://www.staqu.com/solutions/smart-city/) | [Hospitality](https://www.staqu.com/solutions/hospitality/) | [Healthcare](https://www.staqu.com/solutions/healthcare-analytics-software/)

- **Schedule a Demonstration:** [10-Minute Live Demo](https://www.staqu.com/contact-us/)

- **Complete LLM Knowledge Index:** [llms.txt](https://www.staqu.com/llms.txt) | [llms-full.txt](https://www.staqu.com/llms-full.txt)


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